Alan Garber
Director of Marketing at Fiberglass Coatings | Senior Marketing Executive | Growth Marketing Strategist
- Role
- Director of Marketing and New Product Research and Development at Fiberglass Coatings
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Alan Garber
As a senior marketing executive with 15+ years of experience, I excel in executing…
Experience
Director of Marketing and New Product Research and Development
Jan 2019 — Present · St Petersburg, FL, US
Lead strategy development, go-to-market planning, and product positioning and implementation while directing a team of 6 and managing a marketing budget ranging from $3M to $3.5M.• Collaborate with manufacturing and purchasing departments to develop successful new products while spearheading the creation, branding, and expansion of the entire Superclear product line.• Drove performance marketing campaigns (including SEO, SEM, email marketing, social media engagement, affiliate marketing, and influencer partnerships) to boost visibility, drive traffic, and increase conversions.• Improve and refine the online shopping experience by overseeing creative efforts from in-house teams and agencies while adhering to budgetary constraints.• Direct a cross-functional team comprising Customer Service, Content Creation, Outbound Sales, SEO, Digital Marketing, and Social Media specialists.• Identify opportunities for company IP and maintain relationships with IP attorneys while maintaining up-to-date knowledge of emerging trends, innovations, and market shifts to ensure competitiveness.• Positioned Fiberglass Coatings strategically for acquisition by a venture capital private equity firm via the growth and development of Superclear and e-commerce initiatives.
Education
University of Tampa
Bachelor's degree
Skills
- Adobe Creative Suite
- Brochures
- Print Collateral Design
- Online Advertising
- Email Marketing
- Corporate Blogging
- Concept Development
- Product Sourcing
- Web Graphic Design
- Art Direction
- User Interface Design
- Layout Design
- Dreamweaver
- Illustrator
- Social Media
- Online Marketing
- Creative Direction
- Marketing
- Logo Design
- Product Design
- Product Launch
- Photography
- Brand Development
- Blogging
- Social Media Outreach
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Typography
- Corporate Strategy Formulation
- Sem
- Digital Marketing
- Direct Marketing
- Google Analytics
- Product
- Photoshop
- Layout
- Corporate Branding
- Product Development
- Indesign
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