Alán Hensley

About Alán Hensley

We are what we repeatedly do. Excellence, then, is not an act, but a habit.\"- Will DurantAlán “Soul7” Hensley (born in Mexico City, raised in Northern California) is a DJ, producer, and VP of Marketing at EMPIRE, one of the world’s leading independent music labels. His diverse musical background spans Latin, hip-hop, and dance music, influences that shaped his artistry from an early age.He earned a dual degree in Music Management & Marketing at University of the Pacific, where he also served as Student Body President. Introduced to DJing by mentor DJ Kaku, Alán fell in love with the craft. This love for turntablism led him to become a co-owner of Plural Music, an events and DJ collective that evolved into a full-fledged music company.In 2015, he earned a Master’s in Global Entertainment & Music Business at Berklee College of Music’s Valencia campus. During his time in Spain, he performed as Soul7 across Spain, including two tours in Ibiza, further honing his ear for identifying top musical talent.Today Alán is based in the Bay Area, Alán oversees EMPIRE’s Latin music division, playing a pivotal role in the label’s success. His leadership has helped secure two Latin Grammy wins and several more nominations. He’s also been instrumental in signing top Latin artists like Jay Wheeler, DJ Nelson, Yung Beef, and Conep, spearheading EMPIRE’s first RIAA Latin double diamond single plus countless other certifications.Beyond EMPIRE, he continues to develop Plural Music’s boutique label and performs regularly as a DJ. A proud Sigma Chi Fraternity member, he’s also a passionate public speaker, inspired by his 2015 TEDx Talk,\"The Assets in Adversity.\"

Experience

1. Vice President of Marketing

   EMPIRE

   Jan 2025 — Present

   Vice President of Marketing for EMPIRE’s Latin music division

Education

• University of the Pacific - Eberhardt School of Business

  Bachelors of Science in Business Administration (B.S.), Arts & Entertainment and Marketing

  2010 — 2013

• Berklee College of Music

  Master’s Degree, Global Entertainment and Music Business

  2014 — 2015

Skills

• Imovie
• Basic Html
• Ableton Live
• Microsoft Office
• Social Media
• Concert Production
• Graphic Design
• Branding & Identity
• Creative Direction
• Powerpoint
• Photoshop
• Project Management
• Os X
• Marketing
• Logic Studio
• Mac Os X
• Marketing Management
• Management
• Apple Iwork
• Ios
• Dj
• Most Dj Software
• Android Os
• Quality Management
• Digital Marketing
• Event Planning
• Live Music Production
• Basic C++
• Music Industry
• Basic Recording Techniques
• Social Networking
• Leadership
• Dmx
• Facebook Marketing
• Pro Tools
• Xlr Audio
• Public Speaking
• Google Docs