Alan García

About Alan García

Accomplished leader with a proven ability to develop and implement comprehensive strategies and programs that deliver on business objectives. Have consistently increased customer acquisition, engagement, and retention by developing the vision and strategy to drive innovative customer experiences, using data and analytics to inform strategies and deliver integrated, impactful programs and campaigns.Respected leader with ability to build effective teams and work collaboratively across functional departments, creating and fostering partnerships. Experienced manager of both small, entrepreneurial teams and large, cross-functional groups.International professional with experience leading teams at global, European, North American, and national levels.SPECIALTIES: strategic marketing planning, customer experience & retention; development and use of sophisticated predictive models in analytics-based programs; customer relationship management (CRM); market research and analysis. Customer acquisition, content marketing, direct response marketing, E-mail marketing, web site development. Brand strategy and development, advertising, media relations, promotions and demand generation.INDUSTRY EXPERIENCE:• Energy utilities• Technology: Growth-stage start-ups;+10 years Hewlett-Packard in B2B and B2C roles in World-wide, European & North American assignments.• Financial Services: employee benefits insurance and retirement plans sold through broker and advisor channels.• Retail Services: national veterinary practice with >800 locations growing at >20% per year.• Consumer Packaged Goods: sales, channel marketing & brand marketing positions at Nestlé & Gillette (total of 13 years)

Experience

1. Sr Director, Customer Lifecycle Management

   NW Natural

   Aug 2019 — Present · Portland, OR, US

   Leader of Marketing, Sales, Customer Acquisition Services, Key Accounts, Customer Support, and Account Services.• Accountable for B2C and B2B customer growth across residential, commercial, and enterprise segments through the development and execution of marketing and business strategies.• Responsible for developing and leading comprehensive customer experience strategies and programs to sustain and improve the company\'s #1 JD Power Customer Satisfaction rating tradition.• Organizational leadership responsibilities further include sales and customer call centers, channel development, marketing program management, billing and credit services, field technical services, and CRM efforts.• Actively leading the development of industry-wide efforts to foster the development, commercialization, and adoption of new, highly efficient gas equipment as one means of lowering carbon impact.

Education

• California Lutheran University

  BA, Business Administration

  1980 — 1983

• Pepperdine Graziadio Business School

  MBA Studies, Marketing

  1984 — 1986

• University of San Francisco School of Management

  MBA, Marketing

  1986 — 1990

Skills

• Market Research
• Online Marketing
• Digital Marketing
• Relationship Marketing
• Market Planning
• Project Management
• Multi-Channel Marketing
• Lead Generation
• Customer Acquisition
• Advertising
• Selling
• Start-Ups
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Partnerships
• Cross-Functional Initiatives
• Program Management
• Segmentation
• Crm
• Analytics
• Business Strategy
• Integrated Marketing
• Entrepreneurship
• Retail
• Direct Marketing
• Online Advertising
• Demand Generation
• Marketing Management
• Market Analysis
• Strategy
• E-Commerce
• Sales
• Marketing
• Email Marketing
• P&L Management
• Customer Relationship Management (Crm)
• Forecasting
• Leadership
• Product Management