Alan Berkes
Strategic and Award-Winning Creative Executive in Sports, Non-Profit, and Advertising
- Role
- Senior Vice President, Brand and Communications at Steel Sports
- Location
- Manhattan Beach, CA, US
- LinkedIn followers
- 500 followers
About Alan Berkes
Brand Builder. Wanted to be a Body Builder. Became a Creative Director and Ad…
Experience
Senior Vice President, Brand and Communications
Jan 2020 — Present · Los Angeles, CA, US
Steel Sports is a social impact business with the mission of inspiring youth to reach their potential, on and off the field, by developing them as athletes and people through the Steel Sports coaching system. Through its “kids first” approach, Steel Sports is establishing the Steel standard in youth sports and coaching, forging the next generation of leaders by instilling Steel Sports’ core values: Teamwork, Respect, Integrity and Commitment. Steel Sports creates a positive youth sports experience – building character and teaching life lessons - for 100K+ athletes each year. In addition to Steel United Soccer, and Team Steel Baseball and Softball, Steel Sports operates Lasorda Legacy Park and the National Youth Baseball Championships in Yaphank Long Island.
Education
School of Visual Arts
Advertising
Syracuse University
Bachelor of Arts (BA)
Skills
- Outdoor Advertising
- Integrated Marketing
- New Media
- Creative Strategy
- Direct Marketing
- Brand Development
- Social Media
- Sports Marketing
- Viral Marketing
- Copywriting
- Art Direction
- Digital Marketing
- Relationship Marketing
- Creative Services
- Digital Media
- Logo Design
- Marketing Communications
- Interactive Advertising
- Entertainment
- Typography
- Online Advertising
- Brand Awareness
- Digital Strategy
- Brand Management
- Content Strategy
- Direct Mail
- Email Marketing
- Corporate Identity
- Creative Direction
- Brand Architecture
- Mobile Marketing
- Advertising
- Concept Development
- Corporate Branding
- Interactive Marketing
- Branding & Identity
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