Alan Babb

About Alan Babb

Award-winning Creative Director with agency experience in brand development, positioning…

Experience

1. Executive Vice President Creative Director

   The Lee Group

   Oct 2012 — Present · Houston, TX, US

   Leading the charge, inspiring the team, developing the positioning, presenting the strategies, directing the brands, managing the budgets, pitching new business and winning awards. CHI St. Luke\'s Health – Baylor St. Luke\'s Medical Center, Texas Heart Institute, The 100 Club, Broadway Bank, Kelsey-Seybold Clinics, Covia Health, Community Bank of Texas, 5Point Credit Union, The Association of Former Students at Texas A&M, College of The Mainland, Culinary Institute Lenotre, Workforce Solutions of Southeast TexasWHAT ARE YOU LOOKING FOR IN AN ADVERTISING AGENCY?While most agencies lean on their “unique” culture, funky office space, cleverly named process, or walls of awards to attract clients, we take a more thorough, thoughtful approach.After all, consumers are only getting savvier. These days, effective advertising not only takes clutter-cutting creative but also solid, intelligent strategies that rise to the demands of an overly saturated hyper-focused marketplace.The Lee Group embraces this challenge by simply focusing on being smart. We believe an intelligently devised strategy clearly defines the target audience, informs and inspires great creative, drives the CTA, and ultimately converts prospects into buyers.In other words, intelligence delivers results.Of course, entertaining ads have their place, but a clever headline or being irreverent for irreverence’s sake doesn’t necessarily mean your customers will convert. It’s the intelligence behind the creative that counts — the critical thinking, the experience, the expertise, and above all, the strategy. That’s what The Lee Group brings to the table, and it’s what sets us apart.

Education

• Texas State Technical College

  Visual Communications, Advertising

  1982 — 1984

Skills

• Corporate Branding
• Typography
• Direct Mail
• Corporate Identity
• Adobe Illustrator
• Integrated Marketing
• Interactive Advertising
• Broadcast
• Creative Strategy
• Interaction Design
• Brand Development
• Photoshop
• Associate Creative Director
• Concept Development
• Indesign
• Interactive Marketing
• Branding & Identity
• Creative Direction
• Art Direction
• Illustrator
• Brochures
• Copywriting
• Outdoor Advertising
• Logo Design
• Advertising
• Collateral