Alan Apthorp

About Alan Apthorp

I lead the growth of Mansfield’s Fuel Systems & Services business, helping customers across North America take control of their fuel infrastructure with smarter solutions for tanks, monitoring, quality, and environmental compliance. From coast to coast, our team delivers reliable equipment and service programs that reduce operational risk and improve performance for our clients.In parallel, I oversee corporate marketing across the Mansfield Energy portfolio, aligning brand, content, and lead generation to support our commercial teams. From managing digital strategy and media to measuring marketing ROI, I focus on creating programs that move the needle and make it easier for customers to do business with us.I’m energized by work that connects strategy with execution—building solutions that solve real problems, deepen customer relationships, and support Mansfield’s mission to deliver fuel and services that power progress across North America.

Experience

1. Sr Manager, Business Development

   Mansfield Energy Corp

   Jul 2024 — Present · Atlanta, GA, US

   Leading the development of Mansfield\'s Fuel Systems & Services product, offering solutions for fuel tanks, data monitoring, fuel quality, and environmental support.• Managing coast-to-coast fuel equipment solutions program, ensuring consistent and reliable services for clients.• Delivering revenue growth through strategic business development initiatives and client relationship management.Additionally, responsible for corporate marketing across the Mansfield Energy portfolio of companies. That includes: • Driving inbound and outbound lead generation efforts to grow sales pipeline• Managing digital content, media, PR, and distribution for all content• Oversee marketing return on investment to generate a positive return

Education

• Liberty University

  B.S., Business Administration: Finance, Economics

  2011 — 2015

Skills

• Microsoft Office
• Time Management
• Research
• Non-Profit Leadership
• Leadership
• Energy Markets
• Microsoft Access
• Editing
• Teamwork
• Project Management
• Public Speaking
• Powerpoint
• Microsoft Excel
• Strategic Planning
• Corporate Finance
• Social Media
• Customer Service
• Microsoft Word
• Team Leadership