Alana P.

Co-founder @Last Crumb

Co-founded and scaled Last Crumb, a luxury direct-to-consumer cookie brand often called the “Michelin-star of cookies.” Built operations, logistics, partnerships, and marketing from the ground up while driving growth through creativity, strategic execution, and relationship building. Established the company as one of the fastest-emerging names in luxury food by combining innovation with disciplined execution- Drove multi-million dollar growth while streamlining operations and improving profitability year over year- Built a B2B and corporate sales channel with global clients including Uber, Disney, and Netflix- Pioneered “drop culture” in food, growing an organic subscriber base of 500K+ without paid acquisition.