Alana P.

Experience

1. Social Media Manager

   SKINNEY Medspa

   Feb 2025 — Present · New York, NY, US

   Lead social media strategy and content creation for a multi-location medspa (NYC, Hamptons & Miami), managing Instagram, TikTok and Facebook• Developed a content calendar and managed end-to-end execution of monthly campaigns, increasing audience by 553.4% and engagements by 97.8% in first 3 months across all platforms• Monitored, analyzed and reported social media KPIs, using insights to refine strategies and improve performance• Produced dynamic photo and video content aligned with brand aesthetics and voice• Collaborated with influencers, models, and celebrities to execute high-impact partnerships and coordinated with PR team for media opportunities • Directed community management efforts to foster engagement, increase retention, and build brand loyalty.• Assisted in planning an executing events to drive awareness and client acquisition • Adopt and originate content trends to ensure brand relevance and stay up to date with platform advancements/updates • Utilization of Adobe Photoshop, Premiere, Lightroom, CapCut, AI and Canva for editing

Education

• University at Buffalo

  Bachelor of Arts (B.A.), Communication, General

  2012 — 2016

Skills

• Microsoft Word
• Microsoft Excel
• Powerpoint
• Leadership
• Management
• Real Estate Transactions
• Advertising
• Social Networking
• Social Media Marketing
• Microsoft Powerpoint
• Event Planning
• Customer Service
• Negotiation
• Microsoft Office
• Sales
• Leases
• Marketing
• Business Development
• Research
• Marketing Strategy
• Project Management
• Event Management
• Real Estate
• New Business Development
• Social Media
• Public Speaking
• Facebook
• Trade Promotions