Alana Morrissey
COO & Brand Manager @Happiest Ours
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WORK HISTORY
COO & Brand Manager @Happiest Ours
Corona, CA, US
Oversee operations for both the Happiest Ours platform and Happiest Ours Wine & Spirits retail location.Manage all hiring, team development, and business operations.Plan and execute all company and in-store events in collaboration with alcohol brands, vendors, and community partners.Lead creative direction, content strategy, and daily social media management for multiple brand channels.Build and nurture relationships with bartenders, brands, and customers to grow both platform and retail presence.Serve as Creative Director of the podcast Behind the Mobile Bar, managing concept development, production schedules, and promotional strategy.
EDUCATION
California State University - East Bay
General Studies
Fashion Institute of Design & Merchandising
Associate of Arts (AA), Product Development
ABOUT ALANA MORRISSEY
Creative and strategic executive with a background in branding, operations, and retail management. As COO and Brand Manager of Happiest Ours, I lead day-to-day operations, direct creative and marketing initiatives, and drive community-centered events across our software platform and retail wine and spirits store. A hands-on leader known for my ability to build strong teams, foster local partnerships, and elevate brand presence through impactful storytelling and digital media.
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