Alana Lynn
Director of Marketing | Brand Strategy | Arts & Culture Advocate | Storyteller Driving Audience Engagement
- Role
- Director of Marketing & Communications at Morrison Center For The Performing Arts
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Alana Lynn
Dynamic and strategic marketing leader with a passion for elevating arts and culture through compelling storytelling, data-driven decision-making, and innovative digital strategies. As Director of Marketing for the Morrison Center, I lead transformative campaigns that build brand visibility, deepen community engagement, and drive ticket sales.In 2024 alone, I: Launched a cross-platform brand awareness campaign in partnership with 116 & West, aligning creative vision with Boise State’s values and expanding our reach. Orchestrated the Morrison Center’s 40th Anniversary Gala, blending artistic vision with stakeholder stewardship to produce a memorable, high-impact event. Increased email open rates to 45% and doubled our app’s user base through targeted campaigns and engaging content. Advanced leadership within my team by fostering professional development and mentoring rising talent, including successful placement in the Broadway League’s Study-A-Broadway program.My strengths lie in brand strategy, cross-functional collaboration, content creation, and digital campaign optimization. I thrive in environments where creativity and structure meet, and I’m committed to fostering meaningful connections between institutions and the audiences they serve.
Experience
Director of Marketing & Communications
Morrison Center For The Performing Arts
Aug 2024 — Present · Boise, ID, US
Highlights • Spearheaded a campus-wide brand campaign in collaboration with 116 & West, integrating OOH, TV, print, and digital assets that adhered to Boise State branding guidelines while elevating the Morrison Center’s visibility.• Produced the 40th Anniversary Gala, leading strategy and execution across video production, high-profile program design, and multi-channel marketing.• Increased the Morrison Center app\'s user base by 132%, growing from 2,405 to 5,591 active users, with over 7,500 total.• Boosted email open rates from 38% to 45% by refining messaging and segmentation strategies.• Piloted an internal content strategy to increase digital storytelling capacity, balancing external contractors with stronger in-house creative direction.• Introduced influencer partnerships and hyper-targeted audience strategies to supplement declining returns in traditional media.• Developed emerging team leaders, facilitated professional development pathways, and championed long-range planning with a focus on mentorship and succession.
Education
Boise State University
Bachelor of Arts - BA, Integrated Strategic Communications
2019 — 2021
Skills
- Radio Producing
- Broadcast Television
- Press Releases
- Digital Media
- Television
- Advertising Sales
- Radio Host
- Public Relations
- Media Relations
- Media Buying
- Copywriting
- Journalism
- Media Planning
- Radio Advertising
- Event Management
- Editing
- Video
- Music
- Video Production
- Event Planning
- Radio
- Advertising
- Entertainment
- Broadcasting
- Public Speaking
- Adobe Audition
- Radio Broadcasting
- Podcasting
- Video Editing
- Voice Acting
- Radio Programming
- Publicity
- Social Networking
- Social Media Marketing
- Marketing
- Blogging
- Audio Editing
- Social Media
- New Media
- Voice Over
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