Alana Krombel
Associate Manager, Search & Media @ Blue Buffalo | Media Strategy, Optimization, Innovation
- Role
- Associate Manager, Search & Media, Blue Buffalo at General Mills
- Location
- Honesdale, PA, US
- LinkedIn followers
- 500 followers
About Alana Krombel
As an Associate Manager at Blue Buffalo, a General Mills brand, I bring over 8 years of experience in digital media strategy and optimization. My work focuses on leveraging advanced technologies, including AI-driven bid strategies and real-time data analytics, to enhance campaign performance across omni-media channels. By aligning media plans with business goals, I contribute to the growth of both the Masterbrand and Dog Feeding business units. My expertise spans paid search, programmatic display, paid social, online video, & more, enabling seamless, consumer-focused campaigns that deliver measurable impact. Collaborating with internal teams and agency partners, I foster a culture of innovation and continuous improvement through data-driven insights, customized KPIs, and proactive performance calls. I am driven by a commitment to excellence and a passion for crafting strategies that drive meaningful business outcomes.
Experience
Associate Manager, Search & Media, Blue Buffalo
Dec 2023 — Present
Education
Syracuse University
Marketing/Marketing Management and Business Management
2012 — 2016
Eldred Central High School
High School
2006 — 2012
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