Alana Hass
Integrated Marketing + Campaigns Leader | Brand-to-Demand, GTM Strategy & Cross-Channel Orchestration | Pipeline Growth
- Role
- Head of Abm at Selector
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alana Hass
I’m a strategic, data-driven B2B marketing leader with over a decade of experience building integrated campaigns and full-funnel programs that drive measurable pipeline and revenue for enterprise technology companies. My work has generated $35M+ in new pipeline, influenced $90M+ in total pipeline, and contributed to $25M+ in closed/won revenue across global, multi-channel programs.My strength sits at the intersection of storytelling, cross-functional orchestration, and campaign architecture. I specialize in unifying brand, demand, product marketing, field, customer, and partner motions into a cohesive go-to-market engine: driving deep engagement across 12K+ target accounts through my campaign motions, and delivering 83% YoY growth in expansion pipeline through customer marketing initiatives.I’ve led global and regional campaigns at Cisco, Palo Alto Networks, RMS (acquired by Moody\'s), Contentstack, and FireMon - building integrated frameworks and elevating how organizations engage enterprise technical buyers.Outside of work, I’m a boy mom of two who loves traveling, reading, good food, and fitness - my mantra sayings (in work and in life) are: LFG & GSD :)
Experience
Head of Abm
Feb 2026 — Present
Education
DePaul Driehaus College of Business
Master of Business Administration (M.B.A.), Marketing Strategy & Planning
Alfred Lerner College of Business & Economics at University of Delaware
BS, Management and Marketing; Minor - Psychology
Skills
- Brand Awareness
- Documentation
- Integrated Marketing
- Cultural Awareness
- Russian
- New Business Development
- Ecrm
- Strategy
- Brand Messaging
- Team Management
- Customer Relations
- Direct Marketing
- Sales Operations
- Marketing Management
- Market Analysis
- Customer Service
- Business Modeling
- Consumer Insights
- Brand Development
- Social Media
- Human Resources
- Program Management
- Event Planning
- Microsoft Office
- Sales
- Innovation
- Team Building
- Consultancy
- Project Planning
- Market Planning
- Business Planning
- Brand Communication
- Account Management
- Engagement Management
- Sales Process
- Marketing Intelligence
- Business Analysis
- Analytics
- Cross-Functional Team Leadership
- Marketing Strategy
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