Alana Hood
Corporate Communications Senior Analyst @Mercedes-Benz USA
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WORK HISTORY
Corporate Communications Senior Analyst @Mercedes-Benz USA
Atlanta, GA, US
Developed overall strategy for executive media presence both locally and nationally; created prep materials for media inquiries and interviews with executives (approx. two per month); maintained backgrounder to ensure talking points are accurate and updated; managed press release process alongside agency vendor for topics covering corporate giving, lifestyle events, product releases, and sales; supported copywriting of internal announcements focused on business strategy updates, employee engagement activities, and brand experience events; independently managed weekly company newsletter process with over 1,600 recipients; independently managed monthly U.S. dealer newsletter process; worked cross-departmentally to create quarterly company achievement video alongside outside vendor; managed digital content on social intranet platform; conducted trainings with colleagues across the company on social intranet platform; managed atrium screen content at HQ; draft LinkedIn posts, internal announcements, and external announcements for executives
EDUCATION
Whitewater High School
General Education
The University of Georgia
Public Relations Major, Fashion Merchandising Minor, New Media Certificate
SKILLS
ABOUT ALANA HOOD
adaptable communicator, compelling storyteller, and passionate public relations professional.With mixed marketing experience across a wide array of industries (including automotive, travel, food & beverage, utilities, government, fashion, and more), I\'m confident in my ability to effectively share thoughts, ideas, and goals to both businesses and consumers. I have experience in event planning, traditional public relations, crisis communications, community relations, social media, and digital/email marketing. Whether it\'s making a big splash or mitigating a problem, I believe in the power of clear and effective communication.When I\'m not at my desk, I love dabbling in fitness, travel, food, and fashion.As a graduate of The University of Georgia and Grady College of Journalism and Mass Communication, I obtained a degree in Public Relations, as well as a minor in Fashion Merchandising and certificate from the New Media Institute.
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