Alana Stein

About Alana Stein

When I wake up each morning, I am beckoned across the threshold of the world in search of the impossible. I doggedly search for cliffs determined to be too risky to scale because there is nothing more exciting to me than hearing those simple words: “no, it can’t be done.” When I hear those words, my secret sauce boils, a switch flips on, and a fire is lit under me. Everything else goes out the window, and I am engaged. I am locked in. My secret sauce is that I am unstoppable. For me, every day is an opportunity to prove people wrong, build meaningful connections, and, in the process, change people’s minds and lives.With a Master of Science in Advertising from Boston University and a Bachelor of Arts in Advertising from the University of Georgia, I bring a strong academic foundation to my role as Assistant Digital Account Manager at American Express. At American Express, I manage email marketing campaigns for High Yield Savings Accounts, align creative and compliance strategies, and oversee high-visibility projects in collaboration with executive leadership. Dedicated to cross-channel integration and data-driven insights, I am motivated by opportunities to deliver impactful solutions and foster meaningful connections.

Experience

1. Assistant Digital Account Manager, Onbrand, Global Advertising & Brand Management

   American Express

   Mar 2024 — Present · New York, NY, US

   Lead end-to-end production of High Yield Savings Account (HYSA) lifecycle email campaigns, aligning creative, compliance, and performance goals to maximize engagement and conversion- Partnering with creative, content, and analytics teams to redesign Credit Intel, launching a new template that in the past year enabled 500 articles to be released and is introducing rich media assets (videos, calculators, infographics) for stronger audience connection- Manage Rapid Scrum, a high-priority initiative in partnership with the CEO’s office, as well as all business units within the enterprise and work closely with executive leadership to deliver urgent, high-visibility projects- Developing & managing Rapid Scrum landing pages event for experiences and benefits across the enterprise by partnering with marketing counterparts for necessary approvals- Drive 43% of OnBrand’s total creative output over the past year, managing competing deadlines and complex stakeholder needs by owning and streamlining execution to ensure timely, high-quality delivery- Coordinating multi-partner creative delivery across the internal agency, CoBrand Delta partners, Delta Airlines, and external agencies to refresh the 2026 AOOH advertising, aligning premium travel experiences with cardmember acquisition and brand goals.

Education

• Boston University

  Master of Science - MS, Advertising

• Grady College of Journalism and Mass Communication, University of Georgia

  Bachelor of Arts - BA, Advertising