Alana N Opitz
Product Lead @ SeatGeek | Warby Parker, Bombas, IBM Alum
- Role
- Group Product Manager at SeatGeek
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alana N Opitz
Mission-driven product leader with a passion for developing inspiring product visions and collaboratively bringing them to life. Deep experience crafting B2B2C product strategies across product lifecycle, from 0 to 1 to scale, while building diverse product, engineering, and design teams. Decade’s worth of experience in combining data insights, user-centered design principles, and product frameworks to drive strategic innovation and sustainable growth. Systems-thinker that loves to solve complex problems.Experience spans:• B2B marketplaces, DTC ecommerce, and Supply Chain Technology• Apparel, Food & Beverage, Consumer Products, Aerospace• 5 International Expansions• 4 ERP Transformations• 3 DC Overhauls• 2 M&A\'s
Experience
Group Product Manager
Mar 2024 — Present
Oversee the US Pro Sports and Entertainment Ticketing product verticals Work alongside engineering, design, and product marketing in crafting a compelling product narrative that cements SeatGeek as a preferred ticketing partner platform for US stadium & arena venues Leverage market research and competitive analysis to understand live events & fandom trends and identify opportunities for innovation while balancing continuous improvement of the product foundation
Education
Lehigh University College of Business
Bachelor of Science (B.S.) Dual Degree, Supply Chain Management & Marketing | Minor: Social Psychology
2009 — 2013
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