Alana Healy
Social Media Community Manager @Zero Gravity Marketing
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WORK HISTORY
Social Media Community Manager @Zero Gravity Marketing
Zero Gravity Marketing is a full-service digital agency focused on performance-driven marketing. As the agency’s first Social Media Community Manager, I built and now lead the community management and social listening function, helping clients translate online conversation into brand trust, customer loyalty, and actionable insight.I partner closely with content, strategy, and paid media teams to align engagement initiatives with campaign goals, audience growth, and customer experience priorities. My role sits at the intersection of community, insight, and performance, supporting both brand and growth objectives across multiple accounts.Key contributions and impact:Built the agency’s first community management and social listening SOPs, establishing scalable processes across client accountsLed crisis monitoring and sentiment reporting during high-risk brand moments, supporting real-time decision-makingPresented audience and sentiment insights to executive stakeholders to inform strategy and campaign directionActivated UGC from creators and niche communities to support campaign performance and brand authenticityLed the agency’s first webinar, contributing to thought leadership and client education effortsAdditional experience:Managed daily engagement across Instagram, Threads, X, Facebook, TikTok, and LinkedIn using customized brand voice strategiesSupported performance initiatives across paid social and programmatic campaigns, affiliate tracking, email marketing and early-stage CRO analysisBuilt reporting that connected engagement and sentiment trends to broader business and performance outcomesTools: Sprout Social, Google Analytics, Asana, Trello, StackAdapt, Google Ads, Ads Manager, Figma, Klaviyo, internal dashboards
EDUCATION
University of Florida
Bachelors of Science in Public Relations with a Concentration in Sport Management, Public Relations/Image Management
ABOUT ALANA HEALY
I’m a growth and digital marketer with 5+ years of experience across agency and in-house environments, spanning engagement, partnerships, and community-led initiatives. I’ve supported sports, entertainment, and consumer-facing organizations in fast-paced environments where adaptability, collaboration, and results matter.My background includes working within agency settings across multiple accounts and industries, partnering closely with internal teams and clients to plan and execute integrated marketing programs. I’ve contributed across community management (CM), social listening (SL), and account execution (AE), bringing a well-rounded perspective to both strategy and day-to-day delivery.Areas of experience include:Growth and engagement marketing across organic and paid social, experimentation, and audience developmentCommunity and customer experience strategy, informed by social listening and audience insightBrand and partnerships marketing, including campaign coordination, partner execution, and cross-functional collaborationDigital execution across paid social, alongside performance reporting and optimizationCampaign and program management within agency environments supporting multiple stakeholders and timelinesI’m especially drawn to roles where I can take ownership, connect insight to action, and help shape marketing programs that drive sustainable growth rather than one-off execution. I value environments that prioritize thoughtful strategy, strong collaboration, and continuous learning.I’m currently open to growth, brand, partnerships, or engagement-focused roles and am based in the Tampa Bay area, open to local or remote opportunities.
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