Lana G.
Strategic Partner Manager, Mental Health & Creators
- Role
- Strategic Partnerships Manager, Youtube at Google
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lana G.
Opinions/views expressed on my profile are my own and in no way a reflection of my…
Experience
Strategic Partnerships Manager, Youtube
Jul 2022 — Present · Los Angeles, CA, US
Developed and executed multi-platform strategy for a portfolio of 20+ partners, driving a 30% increase in audience engagement on YouTube and provided cross platform strategy for X, Instagram and TikTok.* Conceptualized and executed high-impact YouTube events attracting over creators, fostering community and driving brand affinity.* Collaborated with agencies and internal marketing teams to develop and execute innovative creator programming, resulting in increased uploads, watch time and engagement from creators.* Leveraged data analytics and social listening to optimize strategy, refine creative, and deliver impactful activations.* Produced social content and blog posts for YouTube social account.* Cultivated strong relationships with creators and celebrities, enhancing YouTube\'s brand reputation within the community.* Led cross-functional teams to develop and execute successful social campaigns for top YouTube partners and brands.• Streamline operational workflow and process improvements by identifying and eliminating roadblocks and project management initiatives to grow the ecosystem of YouTube Health partners and creators.• Manage a portfolio of 18+ authoritative health partners and creators focused on mental health.• Provide consistent high touch engagement and develop customized analytical strategies.• Develop and execute external programs to further the team’s mission to improve access to high quality engaging health information.
Education
California State University, Fullerton
Bachelor’s Degree
2014 — 2016
Bakersfield College
Associate's Degree
2011 — 2014
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