Alana Ficalora

Head of Production & Strategy @Choice Dudes

Los Angeles, CA, US
EMAILS
a••••@choicedudes.org
MOBILE NUMBERS
+18•••••••48

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WORK HISTORY

Apr 2024 — Present

Head of Production & Strategy @Choice Dudes

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Choice Dudes represents everything I\'m passionate about—using creative strategy to drive meaningful social change. As an entertainment and education nonprofit focused on engaging men in reproductive rights conversations, we leverage humor and authentic storytelling to create impact where traditional advocacy falls short.I’ve supported this organization from concept to launch, securing fiscal sponsorship and building our operational foundation while developing cross-departmental strategies that align our mission with measurable outcomes. Working closely with our leadership team, I develop integrated content, fundraising, marketing and PR strategies that translate high-level objectives into actionable campaign plans.We launched Pro Choice Dude, a groundbreaking social media campaign that introduced our \"fake\" influencer to meet young men where they are—on TikTok—and engage them through relatable, authentic content. This campaign deepened my understanding of how strategic audience targeting and authentic voice can drive real social impact. We continue to produce mission-driven content that builds community and creates meaningful conversations around critical social issues.

EDUCATION

2003 — 2003

UNSW

Semester Abroad

2019 — 2020

UCLA Extension

Sustainability Certificate, Focus in Strategic Social Impact & Global Business Practices of Sustainability

2001 — 2005

Northwestern University

BS, Communications

N/A

University of Pennsylvania

Executive Certificate, Social Impact Strategy

ABOUT ALANA FICALORA

Producer turned strategist with a passion for understanding human behavior and cultural dynamics. I thrive on crafting innovative solutions for complex challenges and bring a unique blend of creativity, resourcefulness, and people skills to every project I tackle. Driven by a desire to make a positive impact, I believe in harnessing the power of business to drive meaningful change and am dedicated to encouraging the brands I work with to align their missions with their actions, creating a better future for all. Let\'s connect and explore how we can work together to create a regenerative world.

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