Alana Broadbent

About Alana Broadbent

I’m a creative and results-driven Communications leader with in-depth experience in both internal and external communications. I’ve managed large scale communications efforts, working extensively with C-level executives. I’m energized when I can take company goals and create strategic communications plans to bring value to the business. As an avid team collaborator, I excel at building trust across all levels of the organization. I’m passionate storyteller, experienced at writing and delivering narratives that lead to informed and engaged employees. I enjoy taking educated risks and trying new communications approaches. I’ll never be the one in the room to say, “We’re doing it this way because we’ve always done it this way.” Expertise: Communications Strategy and ExecutionInternal Communications Executive Communications Writing and Storytelling Employee Engagement Crisis Communications Thought Leadership Change and Program Management Media RelationsTeam Leadership

Experience

1. Director of Communications

   BECU

   Aug 2024 — Present · Seattle, WA, US

   Leading the internal communications team at BECU, the nation\'s largest community credit union with 1.5 million members and more than $30 billion in managed assets.

Education

• City University of Seattle

  Master of Business Administration (M.B.A.), Change Leadership

• The University of Winnipeg

  Bachelor of Arts (BA), Kinesiology

• RRC Polytech

  Two Year Creative Communications Degree, Public Relations

Skills

• Strategy
• Aviation
• Aircraft
• Marketing
• Crisis Communications
• Public Relations
• Internal Communications
• Media Relations
• Program Management
• Communications Planning
• Communication Training
• Cross-Functional Team Leadership
• Strategic Communications
• Aerospace
• Corporate Communications
• Speech Writing