Alan Waggoner

About Alan Waggoner

I’ve been deep in the world of paid media for 20+ years—scaling growth for brands across SaaS, ecomm, DTC, and lead gen. I’ve managed budgets in the millions, led full-funnel strategies, and worked across just about every ad platform: Google, Meta, YouTube, TikTok, LinkedIn, you name it. My experience spans in-house, agency, and fractional leadership roles—whether building campaigns from the ground up or stepping in to help a team optimize, systematize, and scale. I’m especially drawn to DTC and subscription models where performance and storytelling go hand-in-hand. I bring a mix of strategic thinking and hands-on execution. Clean account structure, smart testing, conversion-focused creative, and airtight measurement are my foundations. I’m at my best when I can collaborate across teams, move fast without the fluff, and turn data into growth.

Experience

1. Paid Media Manager

   Shift Browser

   Aug 2024 — Present · Victoria, BC, CA

   Shift (a Redbrick company) is a power browser that consolidates multiple windows from web apps, accounts, and tabs into one window and one simplified digital life.• Led the strategic development and execution of brand-focused paid media campaigns, driving awareness, engagement, and market positioning.• Managed and optimized campaigns across Google Ads, YouTube, Meta, TikTok and Spotify ensuring alignment with demand generation objectives.• Collaborated with internal stakeholders to integrate paid media strategies with broader marketing initiatives, enhancing brand consistency and effectiveness.• Analyzed performance data to refine budget allocation, audience targeting, and creative strategies, maximizing brand reach, engagement, and conversion rates.