Alan W.
Senior Category Development Manager @Warburtons
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WORK HISTORY
Senior Category Development Manager @Warburtons
Empowering a team to drive and implement the Category Vision in a major retailer.
EDUCATION
Sheffield Hallam University
BSc Hons Food and Nutrition, Sheffield Business School
ABOUT ALAN W.
Strategic Category Development leader shaping the growth of the Wrapped Bakery category across the UK grocery market. I combine data-led insight with a deep understanding of shopper behaviour to deliver sustainable growth for both retailers and brands.I’m passionate about building and empowering high-performing teams, creating an environment where people can do their best work and challenge thinking. Known for developing strong, collaborative relationships and leading clear, actionable Category Visions that drive real commercial impact.With a Food and Nutrition BSc from Sheffield Hallam University and broad experience across Grocery Multiples and Discounters, I bring both scientific understanding and commercial acumen to category leadership.
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