Alan Toner

WORK HISTORY

EDUCATION

ABOUT ALAN TONER

Social Channels Lead at 4Studio and RTS NorthWest Committee Member, responsible for managing the Senior Content Strategists, across all genres.Awards Broadcast Digital Awards 2022/2023/2024 - Best Support for a Programme The Drum EMEA Marketing Awards 2023 - Best Social Media and Best Branded Partnership Cannes Lions Shortlist 2023 - Media B12 Metaverse, New Realities and Emerging TechBAFTA Nomination 2022 - Short Form ProgrammeWebby Nominee 2023 - Metaverse (Diversity, Equity and Inclusion)Lovie Awards - Silver Winner 2022/23/24 (Social Campaign Diversity, Equity and Inclusion and Best Use of AR) DigiDay European Marketing Awards - Podcast of the Year 2019 / Best Use of Facebook Live 2018 / Best Social Good Campaign 2018 Mind Media Awards – Making a Difference Award 2019 RTS NW Awards – Best Digital Content -2017/18/22/23/24 Drum Social Media Buzz Awards – Best Social Good Initiative 2018 and Grand Prix Judge’s Award for Best Overall Campaign 2018 BiogI was the first Digital Producer at Coronation Street, spearheading multi-platform storytelling to an older audience demographic through video content and building a social media following for ITV\'s longest-running continuing drama. Launching in 2007, I oversaw the creation and development of the soap’s social platforms (Facebook, X, Instagram and YouTube) and grew them from scratch, eventually being supported by a bigger team as I worked closely with ITV to build the digital platforms and cement it in the heart of the show.I joined Lime Pictures in May 2016 as Digital Creative Director, where I became a Cannes Lions, BAFTA-nominated and Broadcast Digital-winning creative team leader on some of the biggest social media channels and brands in television. Producing daily content and strategies to engage a combined following of over 6 million across all social media platforms. I had responsibility for the digital team\'s output across Lime’s growing portfolio, working with broadcasters including C4, ITV, Netflix and Disney. Brands include Hollyoaks, TOWIE, Celebs Go Dating, Free Rein and Sexy Beasts. During this time the digital team won awards at Broadcast Digital, Digiday, The Drum, MIND, RTS and placed as a Webby honouree.Lover of content, social media, strategy, branded content, producing talent, stats, engagement and just telling stories.