Alan Sisanovic
Director of Business Development and Partnerships @Software Development Hub
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WORK HISTORY
Director of Business Development and Partnerships @Software Development Hub
Architected and executed the company\'s end-to-end Go-to-Market (GTM) strategy, leading a cross-functional team to align sales, marketing, and product for successful Western market penetration. Secured a USD contract for a complex MedTech project within the first 90 days, validating a new high-value service offering for the company. Forged and activated 4 strategic partnerships with key players in the EU technology ecosystem, establishing new, defensible channels for lead generation and market entry.
EDUCATION
Oxford Sixth Form College
A-levels
Maastricht University
Bachelor's degree
ABOUT ALAN SISANOVIC
Most technology companies don\'t fail because their engineering is bad. They fail because their Go-to-Market strategy is a mess. They have a brilliant service but can\'t communicate its value, forcing them into a commodity trap where they compete on price instead of expertise. I fix this. I\'m a business builder who architects a company\'s entire commercial engine—from product-market fit to sales execution—to turn technical teams into premium, high-growth global companies. This isn\'t theory. This is a track record of building and executing at the highest levels: I was instrumental in architecting the financial and growth strategy that led to a successful $1.5 million capital raise for a major IT holding. I launched the BBC brand into a new region, brokering the first-ever syndication deals for their media assets and building circulation of copies from scratch. My responsibilities included managing a $1.2M/month global ad portfolio, such as acting as the direct strategic advisor to the Head of Marketing at world-renowned brand Musto, where I architected their core digital growth engine. I\'ve built commercial strategies from the ground up that have resulted in 300% increases in conversion rates. My philosophy is simple: a world-class product deserves a world-class commercial strategy. My passion lies in applying this expertise to help ambitious technology companies transform their commercial engine and win on a global scale. If you\'re a founder who believes your company is worth more than the market is currently paying you, let\'s talk.
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