Alan Rothenberg

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALAN ROTHENBERG

Glue was formed by two veterans of consumer marketing and healthcare advertising who refuse to give up the rewards of collaborating hands-on with our clients. As an independent and entrepreneurial agency, Glue has reworked the conventional model. We respond to the needs of your business by assembling talent that meets your immediate goals and aligns with your growth objectives. For more on Glue, please visit At Glue, I work alongside advertising/marketing veterans of BrandEdge, GHG, and other top agencies. What motivates us most is exceeding expectations with powerful insight, strategy, and creative. Because of our breadth of experience, we are able to assemble proven talent with the right skills for every assignment - consumer, B2B or healthcare. Simply put, we are dedicated to \'making brands stick\'.Glue Advertising leadership has experience with start-ups, burgeoning biotechs, mid-size players and Fortune 100 companies. Strengths include market research, workshops, strategic planning, positioning and messaging, disease awareness, branding, naming and logo design, sales and marketing materials, and all things digital. We work with, for and alongside other agencies in a complementary fashion and behind the scenes for them on pitches and other quick turnaround strategic and creative projects.Areas of focus: market research, workshops and ad boards, strategic planning, positioning and messaging, market conditioning and disease awareness, branding, naming and logo design, advertising, sales and marketing materials, TV and video, website development and all things digital.My own category experience includes antibiotics, antivirals, anti-fungals, biologics, hematology, HIV/AIDS, hypnotics, immunology, oncology, pain, men\'s health, neurology, and urology. I have also written for a broad range of audiences, consumer, DTC, professional, DTP, B2B and more recently, managed markets.