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Alan Reed

Sales Director, Automotive for North America @Lectra

Atlanta, GA, US
EMAILS
a•••••@lectra.com
MOBILE NUMBERS
+17•••••••25

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WORK HISTORY

Oct 2024 — Present

Sales Director, Automotive for North America @Lectra

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Atlanta, GA, US

Report to the President of the Americas Region with full commercial ownership across the U.S, Canada, and Mexico-Lead Lectra’s Americas sales strategy, driving revenue growth, SaaS adoption, and long-term customer value-Define and execute go-to-market strategies aligned with Lectra’s digital transformation and sustainability vision-Partner closely with Marketing, Services, and Product to deliver measurable customer and business outcomes-Build, coach, and lead a high-performing regional sales organization grounded in consultative, value-based selling-Develop and expand strategic enterprise customer and partner relationships to fuel innovation and durable growth.

EDUCATION

1998 — 2002

North Carolina State University

BS, Textile Apparel Management

SKILLS

Perfecting Style and FitPatternManufacturingBusiness Process ImprovementPdmCadProficient in Pdm/Plm ProcessesProduct Lifecycle ManagementIntegrationInternational Travel and Customer RelationsLectraExperience with Investronica, Lectra, Assyst, and Gerber Cad SystemsExperienced in Cad, Pdm, Cam and Cim SolutionsNetworking and Customer Prospecting Via Trade ShowsProduct DevelopmentMicrosoft OfficeSalesPre-SalesQuickly and Easily Learn New ApplicationsSellingTroubleshootingFlat Pattern DesignSales ProcessExtensive Knowledge in Cut Order PlanningWorking Knowledge of Sql and Relational DatabasesSales ManagementDeveloping Fitting and Quality SpecificationsCrmBusiness DevelopmentProducing PrototypesManagementGood Communication SkillsProficient in Microsoft Office ApplicationsApparelProject ManagementProduct ManagementWorking Knowledge of Adobe Illustrator and Other Adobe ApplicationsNew Business DevelopmentCustomer Relationship Management (Crm)B2b

ABOUT ALAN REED

As a Senior Sales Leader driving growth across the Americas, I partner with executive leadership to define and execute high-impact commercial strategies that accelerate revenue, SaaS adoption, and customer value in a rapidly evolving digital landscape.At Lectra, I lead the sales strategy and execution across the U.S, Canada, and Mexico, aligning go-to-market planning with our vision for digital transformation and sustainable innovation. I work collaboratively with cross-functional teams in marketing, product, and services to translate customer needs into measurable outcomes and lasting business success.Building and nurturing high-performing sales teams is core to my leadership philosophy — empowering talent through coaching, consultative selling excellence, and a relentless focus on customer impact. I also prioritize strengthening strategic customer and partner relationships to foster innovation, retention, and long-term growth.I’m passionate about helping organizations navigate complexity and realize the full potential of technology investments — from transformation strategy to commercial execution.

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