Alan Reed

About Alan Reed

As a Senior Sales Leader driving growth across the Americas, I partner with executive leadership to define and execute high-impact commercial strategies that accelerate revenue, SaaS adoption, and customer value in a rapidly evolving digital landscape.At Lectra, I lead the sales strategy and execution across the U.S, Canada, and Mexico, aligning go-to-market planning with our vision for digital transformation and sustainable innovation. I work collaboratively with cross-functional teams in marketing, product, and services to translate customer needs into measurable outcomes and lasting business success.Building and nurturing high-performing sales teams is core to my leadership philosophy — empowering talent through coaching, consultative selling excellence, and a relentless focus on customer impact. I also prioritize strengthening strategic customer and partner relationships to foster innovation, retention, and long-term growth.I’m passionate about helping organizations navigate complexity and realize the full potential of technology investments — from transformation strategy to commercial execution.

Experience

1. Sales Director, Automotive for North America

   Lectra

   Oct 2024 — Present · Atlanta, GA, US

   Report to the President of the Americas Region with full commercial ownership across the U.S, Canada, and Mexico-Lead Lectra’s Americas sales strategy, driving revenue growth, SaaS adoption, and long-term customer value-Define and execute go-to-market strategies aligned with Lectra’s digital transformation and sustainability vision-Partner closely with Marketing, Services, and Product to deliver measurable customer and business outcomes-Build, coach, and lead a high-performing regional sales organization grounded in consultative, value-based selling-Develop and expand strategic enterprise customer and partner relationships to fuel innovation and durable growth.

Education

• North Carolina State University

  BS, Textile Apparel Management

  1998 — 2002

Skills

• Perfecting Style and Fit
• Pattern
• Manufacturing
• Business Process Improvement
• Pdm
• Cad
• Proficient in Pdm/Plm Processes
• Product Lifecycle Management
• Integration
• International Travel and Customer Relations
• Lectra
• Experience with Investronica, Lectra, Assyst, and Gerber Cad Systems
• Experienced in Cad, Pdm, Cam and Cim Solutions
• Networking and Customer Prospecting Via Trade Shows
• Product Development
• Microsoft Office
• Sales
• Pre-Sales
• Quickly and Easily Learn New Applications
• Selling
• Troubleshooting
• Flat Pattern Design
• Sales Process
• Extensive Knowledge in Cut Order Planning
• Working Knowledge of Sql and Relational Databases
• Sales Management
• Developing Fitting and Quality Specifications
• Crm
• Business Development
• Producing Prototypes
• Management
• Good Communication Skills
• Proficient in Microsoft Office Applications
• Apparel
• Project Management
• Product Management
• Working Knowledge of Adobe Illustrator and Other Adobe Applications
• New Business Development
• Customer Relationship Management (Crm)
• B2b