Alan Potter
National Account Manager @Russko Ltd
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WORK HISTORY
National Account Manager @Russko Ltd
Leicester, GB
Russko Ltd is a leading importer and distributor of toys, gifts, confectionary and licensed products. Russko’s reputation is renowned for its quality of service and exemplary attitude towards its partners in industry. We endeavour to provide a fantastic product range with key partnerships in place to provide a great level of bespoke product, many of which are exclusive to Russko.Our showroom provides the perfect platform for us to showcase our vast array of products and also allows us to meet our customers in a private and confidential environment. Our ethos is to provide a friendly family atmosphere which builds trust and mutual respect. Teamwork is essential in driving our business forward and that of our customers.As a market leader, we ensure all of our products go through vigorous safety tests and conform to UK legislation.This company is registered in England and Wales, company number 04••••65, registered office Russko Ltd. 41 St Matthews Way, Leicester LE1 2BU.
EDUCATION
Boston Grammar School
Maths, English, Geography, Physics, Biology, Art, R.E,
ABOUT ALAN POTTER
With over 35 years of experience in sales and business development across a range of industries, I have consistently delivered growth and innovation throughout my career.Currently, as National Account Manager at Russko Ltd, I’m responsible for developing key accounts and expanding our presence across the toy, gift, confectionery, and licensed product sectors. My role focuses on strengthening customer relationships, driving category growth, and showcasing Russko’s diverse product ranges through visiting customers nationally and our Leicester showroom.Previously, as Commercial Manager at Fold Hill Foods Ltd, I successfully launched the Ruffingtons brand into new market sectors, building strong partnerships and increasing brand visibility nationwide. Earlier positions, including Corporate Sales Manager at Hay Hampers and Business Development Manager at If UK, further developed my expertise in strategic sales, negotiation, and brand development.I’m passionate about delivering value through creative solutions, strong relationships, and a hands-on approach to achieving commercial success.
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