Alan Potter
Forging powerful partnerships that drive growth, innovation, and lasting impact. Ready to build the next game-changing alliance—let’s shape the future together.
- Role
- Alliance Director at PROS
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alan Potter
Seasoned Director of Alliances with a strong track record in the information technology and services sector. Expertise in onboarding and cultivating strategic partnerships with innovative systems integrators, driving incremental revenue through marketplace listings and tailored offers. Adept at developing and executing joint go-to-market strategies, consistently exceeding revenue targets and accelerating business growth.
Experience
Alliance Director
Jun 2022 — Present · Seattle, WA, US
Alliance Director | Strategic Partnerships | GTM Execution | Microsoft EcosystemAs an Alliance Director, I specialize in building and scaling high-impact partnerships that drive revenue, expand market reach, and accelerate innovation. With a proven track record of leading global alliance initiatives, I’ve consistently delivered results through joint GTM strategies, marketplace optimization, and partner enablement. Key Highlights:Spearheaded the identification, onboarding, and growth of strategic alliances and global systems integrators, expanding solution offerings and market penetration.Drove consistent revenue growth through co-sell motions, private marketplace offers, and joint solution packaging—exceeding quarterly and annual targets.Designed and executed joint GTM strategies, aligning cross-functional teams across sales, marketing, and product to accelerate pipeline velocity.Enabled partner success through tailored training, sales tools, and resource development for seamless integration and positioning of joint solutions.Led global marketplace strategy, optimizing listings and launching private offers across international regions.Delivered partner co-sell and marketplace execution training for sales teams and global alliance stakeholders.Managed strategic engagement with Microsoft, from Partner Development Managers to executive leadership, ensuring alignment and growth. Recognition & Awards:Microsoft Global ISV Partner of the Year – Winner (2024), Runner-Up (2023), Finalist (2022)Microsoft Marketplace Partner of the Year – Finalist (2024)Microsoft Regional ISV Partner of the Year – Winner (Brazil, 2023)Microsoft Dynamics Partner of the Year – Finalist (2022, 2023)Let’s connect if you’re passionate about driving strategic growth through partnerships, co-innovation, and ecosystem excellence.
Education
University of Arizona
Bachelors, Business
Skills
- Sales Operations
- Customer Retention
- Managed Print Services
- Professional Services
- Customer Service
- Training
- Customer Satisfaction
- New Business Development
- Recruiting
- Major Accounts
- Channel Partners
- Lead Generation
- Account Management
- Marketing Strategy
- Strategic Partnerships
- Sales
- Managed Services
- Document Management
- Salesforce.com
- Business Development
- Marketing
- Product Marketing
- Sales Presentations
- Product Management
- Team Leadership
- Leadership
- Enterprise Software
- Sales Management
- Networking
- Key Account Management
- Telecommunications
- Customer Relationship Management (Crm)
- Negotiation
- Relationship Building
- Contract Negotiation
- B2b
- Management
- Team Building
- Business Strategy
- Solution Selling
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.