Alan Phung

About Alan Phung

I’m a Marketing Analytics and Consumer Insights Analyst with experience working across consumer brands, financial services, and founder-led startups, translating customer and product data into actionable business decisions.Most recently, I support a multi-location food and beverage brand, analyzing customer behavior, loyalty engagement, and product performance across 20+ franchise locations. My work focuses on understanding why customers behave the way they do — and turning those insights into targeted campaigns, product improvements, and retention strategies.I also bring founder-level perspective as the co-founder of a consumer coffee brand, where I’ve led product launches, customer discovery, and go-to-market execution from the ground up. This experience gives me a practical understanding of how marketing, operations, and unit economics intersect in real consumer businesses.Earlier in my career, I worked in highly structured corporate environments, sharpening my attention to process, documentation, and stakeholder communication.I’m currently focused on Marketing and Consumer Insights roles within consumer, CPG, and retail organizations where data, structure, and product thinking come together to drive growth.

Experience

1. Marketing and Financial Analyst

   Brooklyn Water Bagel Company

   Jun 2025 — Present · FL, US

   Own marketing and customer analytics for 20+ corporate and franchise locations, supporting loyalty, promotion strategy, and operational decision-making• Analyze customer purchase and loyalty data across customers to identify drivers of retention and repeat visits• Designed and maintained customer segmentation frameworks (Onboarding, Engaged, Re-Boarding, Lapsed) to improve targeting and re-engagement• Designed, launched, and analyzed loyalty-only email and coupon campaigns, increasing average redemption rates from 1.4% to 4.2% within two months through improved targeting and offer strategy• Built and executed loyalty-driven lunch email campaigns, driving a 29% increase in lunch sales at participating stores versus 10.4% growth at non-participating locations• Built recurring Excel-based dashboards and reports to track sales trends, redemption rates, and 90-day retention metrics, informing ongoing campaign optimization• Collaborated with leadership and cross-functional marketing teams (social media, design, field marketing) to translate insights into campaign strategy, execution, and in-store initiatives

Education

• Denison University

  Financial Economics