Alan Ludloff

Vice President Brand Marketing @Zaxbys

Athens, GA, US

Provides leadership in brand strategy development, execution, and management.• Supervises direct reports and ensures that resources are being properly allocated to get projects completed within timelines and budgets• Manages the field marketing team in developing marketing programs for initiatives, campaigns, promotions, and product launches.• Manages the development of marketing materials (LSM, Grand Opening, etc.) to ensure successful local implementation of national programs.• Oversees projects, programs, and vendor relationships, develops and executes against timelines, tracks performance and ensures projects are within budget, meet quality standards, and align with brand standards.• Manages the national marketing calendar with the Zaxby’s Creative agency of record.• Manages the national and local media plans with Zaxby’s Media agency of record• Communicate costs, timelines, and other distribution specifics to field and brand team with regard to promotional, featured meal, test programs, and other marketing related rollouts. Takes the lead in developing promotional guidelines for rollouts to the field.• Ensure all creative and media elements remain on brand and merchandising strategy.• Manage photo and television shoots to ensure approved creative is meet.• Reconcile invoices with estimates and approvals for all print and production expenditures ensuring timely and accurate processing of all payments.• Oversees the maintenance or historical archives of all production expenditures, detailing quantities, dates, vendors and costs for comparative reference.• Directs all internal and external trademark policies compliance procedures in concert with the Franchise department.• Manages the Zaxby’s Field Marketing Team to ensure strong field marketing programs, market visit analysis, store performance, market insights and on-going guidance.• Manages all media plans, monitoring and measurement. Assumes the oversight role with the outside media auditor.

California State University, Fullerton

Bachelor of Applied Science (B.A.Sc.), Business Administration and Management, General