Alan Hard

CEO and Executive Chair @Marketing Impact Ltd

Wellington, NZ
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 1992 — Present

CEO and Executive Chair @Marketing Impact Ltd

NZ

EDUCATION

2010

IMNZ - Institute of Management New Zealand

Member, Business Administration and Management, General

2019

Institute of Directors in New Zealand

Membership, Governance

2010

Https://Www.theicehouse.co.nz/

Owner Manager Programme, Business, Management, Marketing, and Related Support Services

1977 — 1980

Victoria University of Wellington

BCA, Accountancy

2015

CIM | The Chartered Institute of Marketing

Awarded Fellowship (FCIM), Business, Management, Marketing, and Related Support Services

1983

Chartered Accountants Australia and New Zealand

Chartered Accountant (CA), Accounting and Business/Management

SKILLS

Database MarketingProduct ManagementMobile MarketingAdvertisingLoyalty ProgramsMarket PlanningWeb AnalyticsIntegrated MarketingStart-UpsB2bLoyalty MarketingDirect MarketingBrand DevelopmentSegmentationSales ManagementSocial Media MarketingStrategic PartnershipsAccount ManagementChange ManagementCampaign ManagementOnline AdvertisingMulti-Channel MarketingPublic SpeakingCrmMarketing ManagementEmail MarketingOnline MarketingDigital PrintingCustomer RetentionLead GenerationCustomer AcquisitionTelemarketingManagementWeb MarketingDirect MailNew Business DevelopmentVariable Data PrintingBusiness PlanningB2b MarketingBusiness Development

ABOUT ALAN HARD

Experienced leader with a demonstrated history of strategy lead innovation and growth in the marketing, advertising and banking industries. Skilled in Business and Digital Strategy, Marketing Management, Business Planning, Customer Acquisition, and Business Transformation. thriving in disruptive times. A diversely experienced professional - both a Chartered Accountant with a BCA in Accountancy from Victoria University of Wellington, and a Fellow of the Chartered Institute of Marketers. I am further a Member of the Institute of Directors having completed the Company Directors\' Course.

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Alan Hard — CEO and Executive Chair at Marketing Impact Ltd in Wellington, NZ | Unifers