Alan Gonzalez

About Alan Gonzalez

I am a hospitality digital distribution and e-commerce executive with more than 25 years of experience leading global technology, distribution, and direct booking strategies for international hotel brands.Currently serving as Group Director of E-Commerce and Distribution at Warwick Hotels and Resorts, I oversee the company’s global e-Commerce and distribution ecosystem including CRS, booking engine, GDS connectivity, OTA strategy, website platforms, CRM systems and loyalty initiatives across a portfolio of luxury hotels and resorts worldwide.Throughout my career, I have focused on helping hotels strengthen their direct booking channels, optimize distribution strategies, and implement technology ecosystems that drive measurable revenue growth.Key initiatives I have led include:• Global website, CRM, and booking engine transformation project• Direct booking optimization strategies that increased direct channel contribution to over 23% while reducing OTA reliance• Development and strategic launch of the Warwick Journeys global loyalty program• High-performing CRM and email marketing campaigns generating seven-figure annual direct booking revenue• Enterprise technology partnerships across CRS, distribution platforms, and digital marketing ecosystemsEarlier in my career I held leadership roles at Pegasus Solutions and Leading Hotels of the World, where I worked with many of the world’s most prestigious hotel brands including Rosewood, Kempinski, Swissotel, Peninsula Group, Four Seasons and Regent Hotels.I am honored to have been recognized as the HSMAI Frank W. Berkman Revenue Management Executive of the Year and continue to contribute to the hospitality industry through speaking engagements, advisory discussions and industry forums.My passion remains helping hospitality organizations navigate the rapidly evolving landscape of digital distribution, loyalty strategy, and direct booking growth.

Experience

1. Group Director, Distribution & E-commerce

   Warwick Hotels and Resorts

   Jun 2003 — Present · New York, NY, US

   Responsible for global digital distribution strategy, e-commerce platforms, and electronic channel performance for Warwick Hotels and Resorts.

Education

• Baruch College

  Bachelor of Business Administration - BBA, Marketing Management

• Queensborough Community College of The City University of New York (CUNY)

  Associate of Science (A.S.), Business Administration

Skills

• Hospitality Industry
• Account Management
• Revenue Analysis
• Search Engine Optimization (SEO)
• Tourism
• Budgeting
• Hotels
• Hotel Booking
• Training
• Customer Satisfaction
• Marketing Strategy
• Online Travel
• Business Development
• Digital Marketing
• SEO
• Smo
• Yield Management
• Google Adwords
• Hospitality
• Google Analytics
• Contract Negotiating
• Management
• Budgets
• Project Management
• Product Marketing
• Hospitality Management
• Resorts
• Leadership
• Sem
• Strategy
• E-Commerce
• Social Media
• Online Marketing
• Marketing
• Hotel Management
• Search Engine Marketing (Sem)
• Sales