Alan Betts

Vice President Sales and Marketing @Bennett Pump Company

Grand Haven, MI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2020 — Present

Vice President Sales and Marketing @Bennett Pump Company

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Spring Lake, MI, US

EDUCATION

1988 — 1990

Muskegon Community College

Associate Degree, Electronics Technology

2014 — 2015

Baker College

Bachelor Degree, Business Administration and Management

SKILLS

Product MarketingStrategyProduct DevelopmentNew Business DevelopmentSales OperationsManagementPricingSales ManagementProduct ManagementMarketing StrategyForecastingManufacturingTrainingCompetitive AnalysisCross-Functional Team LeadershipMarketingSalesDirect SalesContract NegotiationSolution SellingProduct LaunchNegotiationBusiness PlanningAccount ManagementKey Account ManagementP&L ManagementBusiness StrategyLeadershipBudgetsInternational SalesTeam LeadershipEngineeringBusiness DevelopmentCrmB2bStrategic PlanningSelling

ABOUT ALAN BETTS

Alan is a dynamic sales leader and expert in sales excellence, bringing a wealth of experience in leading teams and implementing effective operational strategies. At Bennett, he revolutionized the commercial process, driving consistent results and enhancing customer satisfaction by ensuring products meet rigorous quality and functionality standards. He also utilized his extensive industry connections to accelerate critical EMV success.During his tenure at Cargill, Alan established comprehensive sales excellence processes, training programs, and metrics across all channels within the Protein Group. He played a pivotal role in designing and executing sales processes, measuring organizational effectiveness, and overseeing sales training and CRM initiatives.Before joining Cargill, Alan served as Director of Sales Excellence at Honeywell International for over two years, where he developed and implemented sales operations, designed innovative sales tools, and managed sales force deployment activities. Prior to that, he spent six years as Director of North America Sales at Veeder-Root, leading a team of district managers, product sales managers, and over 200 PEI distributors. He also held various marketing and product development positions at Veeder-Root Environmental Products for seven years.Earlier in his career, Alan was Vice President of Electronics at EBW, Inc.(acquired by Franklin Fueling Systems in where he contributed to engineering, product development, and marketing for a decade. He also proudly served in the U.S. Army for six years.Outside of work, Alan enjoys spending quality time with his wife and four sons.

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