Alaina Maracotta

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALAINA MARACOTTA

With over 10 years of experience in event management, marketing, and brand strategy, I’ve built a career around creating memorable experiences that drive connection, conversion, and long-term impact.I’ve led end-to-end event strategy for startups, legacy brands, and global companies—managing everything from high-stakes executive summits and industry conferences to large-scale activations, internal events, and trade shows. My approach combines creative vision with operational excellence, ensuring every event is not just well-executed, but aligned with business goals and brand voice.Some of my proudest accomplishments include: Launching national and regional event programs that directly supported multimillion-dollar sales pipelines Overseeing logistics and marketing for events with 5 to attendees Managing cross-functional teams, agency partners, and C-suite stakeholders with confidence and care Developing playbooks, post-event reporting frameworks, and ROI measurement systems that have become internal standards Supporting events across industries—from digital health and biotech to fitness, media, and aesthetics—proving I can thrive in any environmentBeyond events, I’ve built social strategies, led brand launches, and advised small businesses on how to show up with impact. I bring a storyteller’s mindset, a strategist’s focus, and a project manager’s discipline to everything I do.Let’s connect if you’re looking to talk all things experiential marketing, brand-building, or just love a well-executed run of show.