Alaina Peterson
Data-driven B2B marketing and demand gen leader | Driving ROI through strategic innovation, ABM methodologies, and sales/marketing alignment
- Role
- Senior Account Based Marketing Stategist at ezCater
- Location
- Kansas City, KS, US
- LinkedIn followers
- 500 followers
About Alaina Peterson
Sometimes passion and experience cross paths—that’s where you find your true calling.In Kindergarten, I really wanted a gumball machine. To win it, I had to be the top fundraiser. With creativity, a great pitch, and persistence, I won. That moment sparked my passion for strategic marketing and sales, strategy, persuasion, and focusing on results that matter - not just \"vanity metrics\".Now, I help businesses unlock growth through data-driven marketing. At AMC, I co-created Momentum, a scoring program that boosted MQL-to-opportunity conversion by 75% in six months. I also drove a 120% increase in campaign engagement, optimized ABM strategies that generated $2M+ in opportunities in 60 days, and helped clients accelerate sales cycles with precision targeting and data-backed insights.Marketing doesn’t have to be complicated—it needs to be real and relatable. I bridge sales and marketing with human-centered strategies that drive impact. If you\'re looking for fresh ideas, strategic insights, or a gut-check on your approach—let’s connect and talk about how we can work together.
Experience
Senior Account Based Marketing Stategist
Jan 2026 — Present · Boston, MA, US
Education
Kansas State University
Bachelor of Science, Advertising/Women's Studies/Pre-Law
2008 — 2011
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