Alaina Molloy
Digital Growth Leader | SaaS & Operational Systems
- Role
- Digital Product Specialist (Outside Sales Digital Commercialization) at Builders FirstSource
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Alaina Molloy
I operate at the intersection of technology, operations, and revenue performance.In service-driven SaaS and ERP environments, I partner with sales and executive stakeholders to modernize workflows, improve digital adoption, and drive measurable growth outcomes. My work focuses on translating complex systems into practical, revenue-aligned processes that improve quoting efficiency, increase platform utilization, and support sustainable account expansion.At Builders FirstSource, I have contributed to over $22M in digital order revenue by aligning ERP-integrated quoting workflows to field sales performance goals across multi-market territories. I am accountable for digital adoption and quoting performance metrics directly tied to revenue growth targets within my assigned market.Previously at Phenom, I conducted structured Business Process Reviews (BPRs) across a $5M enterprise SaaS portfolio, contributing to $4M in expansion revenue by aligning CRM, automation, and AI-driven workflows to executive KPIs.My approach is simple:Technology drives growth only when it aligns to how the business actually operates.I bring a data-informed, commercially aligned perspective to digital modernization—focusing on territory performance, operational clarity, and long-term account value rather than short-term adoption wins.
Experience
Digital Product Specialist (Outside Sales Digital Commercialization)
Aug 2025 — Present · Mt. Laurel, NJ, US
Lead commercialization and adoption of ERP-integrated digital tools across construction distribution markets, aligning workflow modernization to measurable revenue performance.• Contributed to $22.4M in digital order revenue by aligning quoting workflows to field sales objectives across nine Northeast markets.• Increased digital quote volume 1200% and quote value 180% by identifying operational bottlenecks and driving structured adoption strategies.• Accountable for digital adoption and quoting performance metrics directly tied to quarterly revenue growth targets within the NJPA market.• Execute targeted sales plays within existing builder and contractor accounts to identify whitespace and expansion opportunities.• Maintain disciplined Salesforce documentation and pipeline visibility aligned to regional sales leadership expectations.• Partner with Sales and Operations leaders to support commercialization initiatives tied to operating plans and territory growth.
Education
Rowan University
TOSD, Special Education and Teaching
2010 — 2014
Wesley College, Delaware
Bachelor of Arts - BA
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