Alaina Curry

About Alaina Curry

I love telling stories, so here are mine:After a decade of storytelling as a publicist for major brands like Change.org, MGM Resorts International and more, I have pivoted to tell stories through my own lens. I founded South Lume Creative - a photography agency dedicated to merging sports, brands and culture through bold and creative imagery. My work is rooted in capturing moments that feel dynamic, elevated, and true to people of all backgrounds. Whether it’s a high-energy media day, a live event, or branded content, I focus on creating imagery that stands out and holds attention.I’ve worked with athletic programs, corporate organizations, and teams to deliver visuals that drive engagement, increase visibility, and elevate their presence. Available for: • Brand shoots • Events + activations • Sports + team media days Dallas-based | Available for travel(Ask me about my latest Tiktok dance move, which boba tea is my favorite, my love for South Africa and its KFC, and detailed travel itineraries!)

Experience

1. Photographer

   South Lume Creative

   Dec 2020 — Present · Dallas, TX, US

Education

• Texas State University

  Bachelor of Arts (BA), Public Relations

  2009 — 2013

Skills

• Marketing
• Research and Analysis
• Powerpoint
• Microsoft Excel
• Leadership
• Social Networking
• Social Media Marketing
• Strategic Communications
• Microsoft Office
• Microsoft Word
• Event Planning
• Public Speaking
• Campaign Plans
• Social Media
• Microsoft Suite
• Communication
• Photoshop
• Proposal Writing
• Public Relations
• Facebook