Alaina Caldwell

About Alaina Caldwell

After graduating from Rutgers University in 2004 with a Bachelor’s Degree in Fine Arts…

Experience

1. Partner Creative Director

   Styleworks Creative

   Jun 2012 — Present

   StyleWorks Creative is a branding, and graphic design consultancy evolved from Frederick & Froberg Design Offices.For twenty-five years, Frederick & Froberg built and launched successful licensing and branding programs, creating the most sophisticated on-line style guides in the sports and entertainment industries – bar none. Along with their first-class design team, Bill Frederick and Tom Froberg developed long-term relationships with a host of clients, delivering creative to some of the world’s top brands and properties including Mattel, Major League Baseball, National Hockey League, Universal Studios, and Discovery Channel.And now, with an enhanced business model, two divisions will share resources while providing our diverse clientele with branding, identity, and creative development tailored to their specific needs.StyleWorks focuses on entertainment, lifestyle, and consumer products.Fanbrandz focuses on sports league, event, and team franchises.Yet the mission stays the same: to drive business growth while developing a seamless brand point of view across all media platforms and products.

Skills

• Business Cards
• Design Thinking
• Graphics
• Apparel
• Marketing
• Concept Development
• Creative Strategy
• Illustrator
• Creative Services
• Indesign
• Marketing Communications
• Packaging
• Fashion
• Poster Design
• Photoshop
• Corporate Branding
• Branding & Identity
• Illustration
• Adobe Creative Suite
• Art Direction
• Image Editing
• Advertising
• Visual Communication
• Brand Development
• Digital Illustration
• Art
• Graphic Design
• Typography
• Adobe Acrobat
• Logo Design
• Brand Management
• Mac
• Collateral
• Creative Direction
• Corporate Identity
• Page Layout
• Brand Architecture
• Interaction Design
• Branding