Alain Pendon

About Alain Pendon

Thanks for visiting my profile! You can reach me at a•••••••@gmail.com. I’m a…

Experience

1. Digital Demand Generation Manager

   Electro Rent

   Oct 2019 — Present · West Hills, CA, US

   Lead strategy and execution of integrated B2B demand generation and ABM programs that drive pipeline growth, customer acquisition, and brand visibility across semiconductor, data center, telecom, aerospace & defense, and automotive markets.Develop data-driven, full-funnel campaigns connecting marketing automation, analytics, and content strategy to measurable revenue outcomes. Collaborate with sales, product, and OEM teams to align programs with Electro Rent’s go-to-market (GTM) and growth goals.Key Responsibilities• Execute digital marketing programs across priority verticals using Salesforce, Pardot, and Google Ads for automation and ROI tracking.• Lead account-based marketing (ABM) campaigns with persona mapping, segmentation, and data enrichment to increase engagement and conversions.• Manage OEM co-marketing with Keysight, Rohde & Schwarz, Tektronix, EXFO, and VIAVI, delivering co-branded webinars and promotions.• Oversee SEO/SEM, PPC, and social media campaigns that enhance visibility, traffic, and lead generation.• Produce targeted content, such as blogs, white papers, case studies, that translate complex technology into actionable insights.• Implement Salesforce dashboards and attribution models to measure influenced pipeline and campaign performance.• Utilize AI tools and LLMs to optimize workflows, personalization, and campaign efficiency.Performance Highlights• Generated $16M+ influenced opportunities in one fiscal year through integrated demand generation campaigns.• Delivered double-digit YoY growth in marketing-sourced pipeline.• Improved MQL-to-SQL conversion by 38% through automation and optimized lead nurture.• Earned Team Member of the Month (March 2023) for measurable marketing impact and cross-functional collaboration.

Education

• California State University-Northridge

  Bachelor of Science (B.S.)

  1996 — 1999