Alain mac
Marketing Consultant @卡特彼勒
Signup · Get unlimited contacts
WORK HISTORY
Marketing Consultant @卡特彼勒
As a Digital Marketing Consultant at Caterpillar, I am accountable for driving enhancements in digital marketing capabilities and augmenting online customer engagement to deliver a superior customer experience. Collaborating closely with districts, global teams, industry segment partners and dealer senior leadership, I provide support in developing and executing the Marketing & Sales Excellence Program (MSEP) and implementing digital marketing standards, with the aim of driving superior customer engagement and enhancing dealer services growth agenda to support the Enterprise services growth strategy.Leveraging my existing experience in Search Engine Optimization (SEO), Pay-Per-Click (PPC), Content Creation, Marketing Planning, and Customer Relationship Management (CRM), I am able to provide strategic insights and guidance to support the development and execution of effective marketing strategies. With my expertise in these areas, I am able to help drive improvements in digital marketing capabilities and enhance online customer engagement, resulting in a superior customer experience.
EDUCATION
University of Essex
MSc Business and Marketing
Universidade do Porto
A1 Portuguese Language
Verney College
National Senior Certificate (High School Certificate)
IMM Graduate School
Bachelor of Business Administration (BBA)
University of Essex
BA (Hons) Business and Marketing
ABOUT ALAIN MAC
I am a multilingual, dedicated and results-driven Professional, with expertise in…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.