Alaghu Raj C
Manager @WPP Media
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WORK HISTORY
Manager @WPP Media
Chennai, IN
EDUCATION
University of Madras
Master of Business Administration - MBA, Systems management
Vel Tech HighTech Dr.Rangarajan Dr.Sakunthala Engineering College
B.e, Ece
ABOUT ALAGHU RAJ C
Programmatic Digital Marketing Manager with 7.5+ years of experience driving data-led media strategies across global markets. Currently leading programmatic initiatives at WPP media, managing high-impact campaigns across Display, Video, and OTT using platforms like DV360, Google ads and The Trade Desk.I specialize in end-to-end campaign governance — from strategic planning and activation to optimization and performance scaling — ensuring delivery against KPIs such as CTR, VCR, CPA, and brand safety standards. My expertise lies in transforming complex data into actionable insights that maximize ROI and campaign efficiency.Throughout my career, I have managed large-scale programmatic investments, optimized underperforming campaigns, and led cross-functional teams to deliver measurable business outcomes. I bring strong experience in Real-Time Bidding (RTB), DSP operations, bid strategies, and performance analytics across multi-market campaigns.Certified in Google DV360, Campaign Manager 360, IAB Digital Media Sales, and The Trade Desk Edge Academy, I am passionate about leveraging programmatic technology to drive growth, innovation, and customer engagement.I am open to global opportunities where I can contribute strategic leadership and advanced programmatic expertiseCore strengths:• Programmatic Strategy & Team Leadership• DV360 & The Trade Desk Expertise• Campaign Governance & Optimization• Data-Driven Performance Marketing• Global Campaign Management
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