Al Tassel

About Al Tassel

Experienced 30 year, multi-club Health Club Owner with a demonstrated history of working…

Experience

1. Health Club Consultant

   Pro Fitness Program

   Feb 2016 — Present · Boston, MA, US

   I was a 30-year health club owner/operator (began in 1988) and now work as a business consultant for the #1 revenue generating personal training company in North America - the Pro Fitness Program. This is an in-house program that offers an impressive on-boarding process that funnels members into a consultation and assessment which then converts a high percentage of members into PT clients.Although a good percentage of the consulting we do is implementing the above program there are a portion of club owners who wish to keep the foundation of what they are currently doing yet turn to us to improve overall performance and identify and implement changes where we know they will benefit their business. We utilize many of the principles that are the basis of our branded program and simply incorporate them into the club’s current structure.I previously owned three Gold’s Gym which I later converted to an independent brand. My clubs have been comprised of fitness only, multi-purpose and women’s only models. I have built clubs from the ground up, purchased and converted clubs, sold clubs, and even relocated clubs. I have been in the day to day “fitness trenches” for many years and understand first-hand the challenges faced by today\'s club owners. My last club was a sq. ft. facility where during our last two years of ownership the club generated over 1.7 million in 1 to 1 PT sales with margins of well over 45%. This was achieved with a membership of 1200 and at an average price point of $30/month. Our PT penetration was typically over 17% whereas the industry average is just under 6%.Since 2016 I have worked (in-club) with over 40 organizations almost all of which were ongoing clients. Those clubs varied in size from to sq. ft. and the price points ranged from $10.00 to $135.00/month. If you are not satisfied with the amount of PT revenue you are producing then contact me to discuss the best option to suit your club’s needs.

Education

• Northeastern University

  Business

Skills

• Team Building
• Sports Nutrition
• Wellness Coaching
• Weight Training
• Fitness
• Fitness Sales Training
• Sales
• Fitness Training
• Public Speaking
• Coaching
• Wellness
• Functional Training
• Exercise Physiology
• Lifestyle
• Sales Training
• Customer Service
• Strength Training
• Marketing
• Personal Training
• Leadership