Al Montone

CRM Strategy | Driving Customer LTV | Ex-Harley-Davidson

Role: Senior Manager, Crm Strategy - American Football at Electronic Arts (EA)
Location: Orlando, FL, US
LinkedIn followers: 500 followers

About Al Montone

Growth and lifecycle marketing leader with 15+ years of experience building scalable revenue engines across digital ecosystems. I specialize in CRM, retention strategy, and customer journey optimization to increase LTV and long-term customer value.I lead cross-functional teams and strategic partners to translate business objectives into actionable lifecycle roadmaps—overseeing strategy, budget allocation, campaign governance, and performance measurement. My focus is on building systems that improve retention, monetization, and operational efficiency at scale.I leverage data, experimentation frameworks, and emerging technologies—including AI—to enhance personalization, accelerate creative output, and unlock process efficiencies. I’m passionate about developing high-performing teams and aligning marketing strategy with measurable business outcomes.

Experience

Senior Manager, Crm Strategy - American Football
Electronic Arts (EA)
Dec 2025 — Present · Orlando, FL, US

Education

Florida Gulf Coast University
BS, Marketing
2000 — 2003

Skills

Marketing Strategy
Email Marketing
Advertising
Direct Marketing
Brand Awareness
Marketing
Facebook
Content Strategy
Digital Strategy
Creative Direction
Online Marketing
Google Analytics
Youtube
Social Networking
Online Advertising
Web Marketing
Digital Media
Sem
Market Planning
SEO
Social Media Marketing
Social Media
Digital Marketing
Management

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