Al Campbell
Heavyweight Financial Services and Fintech Creative Copywriter @The Financial Services Copywriter
Signup · Get unlimited contacts
WORK HISTORY
Heavyweight Financial Services and Fintech Creative Copywriter @The Financial Services Copywriter
As a seasoned professional, I have experience working across all media in an integrated way. However, like every copywriter/creative and strategist today, I now work predominantly in digital media particularly in the financial services sector - see my FS website https://thefinancialservicescopywriter.com/ • Websites – IA, wireframes, copywriting, SEO copywriting, blogging• Persona development and targeting• Email marketing• Social media marketing• Landing pages and conversion copywriting• E-book writing and art directing• Digital advertising – including FB, LinkedIn, GDN, Google Ads• Infographic creation• Video scripting, direction and production• Strategic planning – brands and campaigns• Exhibition work – stand creative, core messaging, supporting communicationsI understand brand, positioning, and proposition development, persona development, targeted creative messaging, channels and analytics. I write really good strategy documents, proposal docs and pitches. For the main part, since 2014, I have been contracting / freelancing as a copywriter / strategist up to Creative Director level, mostly working on global clients particularly in financial services, tech - both hardware and applications. In particular I\'ve gained a depth of experience and breadth of expertise in financial services marketing and communications. I have excellent experience of asset and investment management. Everything from equities, through multi-asset funds, fixed income and emerging market debt, to quantitative and factor investing. Then pensions, protection, life insurance and critical illness. Finally proposition and new product development plus brand and go-to-market messaging.Having worked as CD and ECD in various agencies I have extensive experience of working with and giving direction to designers and other more junior creatives. I have strong art direction skills in all media.If you would like to see some of my work please get in touch - it\'s very diverse.
EDUCATION
UCL
BSc, Geography
University of Chichester
Master of Arts - MA, Creative Writing
SKILLS
ABOUT AL CAMPBELL
Having spent my working life in advertising and marketing I am firmly of the view that the purpose of marketing is create information asymmetry between brands and consumers. That needs to be supported by language.We may live in a digital world but words still matter - and without bricks and mortar shop windows, increasingly so. To remain competitive and retain a share of voice brands and businesses need the words and ideas to take their digital presence, proposition, website and marketing communications to the next level?I\'m a professional copywriter, strategist, and creative director with years served in London and Surrey agencies, I have worked across most commercial sectors in B2B, B2C and D2C, through all channels and I know how to get inside a brief or a business and deliver transformative results. Proposition development Web content Electronic direct mail Blogs Digital advertising Video scripting, direction and production. not to forget old school print, OOH, direct mail and radio WHAT I CAN DO FOR YOU? MAKE LIFE EASIER! GLOBAL BRANDS & THEIR AGENCIES I have a breadth of strategic experience and depth of expertise in creating integrated campaigns that span all aspects of the digital world, for both global and UK brands. Having been around the block a few times I have specific dedicated expertise in: Financial services, asset management, pensions, retail banking Technology - hardware, software, SaaS etc. Travel, holidays and cruises START-UPS, SERVICE COMPANIES & SMEs I work with local start-ups, service companies such as accountants, lawyers and \'one-person-bands\', and SMEs, both B2B and B2C, on proposition and digital content development and marketing. I now mostly freelance or contract. I am happy to work from home, in-house at agencies, or in-house client side, in London, Sussex or Surrey,
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.