Akwasi Oppong
Global Marketing Services Project Manager @Hilton
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WORK HISTORY
Global Marketing Services Project Manager @Hilton
McLean, VA, US
I truly enjoy the company of others, instinctively, I am known for my ease with communication. This abilityserves me well when I need to talk with newcomers or outsiders. This allows me to tell stories or express my ideas with great clarity. By nature, I am a magnet for fun and personify the phrase “the life of the party” — that is, can make situations enjoyable, exciting, and interesting for a group of people. In my current role, I manage projects for the creation or enhancement of customizable templates and other materials for the Global Marketing team, managing tasks and communication across teams to ensure quality delivery of marketing collateral across all brands and hotels.We strive to deliver outstanding products, services, and experiences around the world. We value your business and, more importantly, your loyalty. Hilton was founded on the noble premise that travel can make the world a better place and that premise still guide us today.Manage projects and collateral template developmentCollaborating and aligning with internal stakeholders to determine how to best support plans and programs, including brand marketing, public relations, digital and social media.Using data to provide insight and influence stakeholders to build the appropriate content and the Template Development team to prioritize platform enhancements. Use knowledge of the technical capabilities to serve as an advocate for best use across the enterprise.Managing daily processes for review and approval of materials submitted to ensure adherence to guidelines and standards.Facilitate uploading of assets and assigning of appropriate metadata to all assets on the Content management platform.Regularly reviewing and auditing available content against developed KPIs.Partnering with regional stakeholders to align on strategy and implementation of global programs and campaigns.Assist with the creation of guidelines and communication material using the Adobe Creative Cloud programs.
EDUCATION
University of the People
Master of Business Administration - MBA
Clark University
Certificate in Web Graphics, Graphic Design
Worcester State University
BA in Communications and Minor Web Development, New Media
University of Illinois Urbana-Champaign
Certifiaction, Digital Marketing Specialization
SKILLS
ABOUT AKWASI OPPONG
When I reflect on my career, I’m very proud that many initiatives I’ve lead have resulted in organizational success across several industries. The process of using marketing tools and technology to gain insights into a customer decision journey, while providing valuable content to increase engagement and conversions is very trilling Having a great website, and social media assets with great content are just be beginning, making sure your audience not only finds it relevant and useful but will follow the funnel to make a purchase or a subscription is the goal of every marketing professional. Experience in effectively running and prioritizing multiple projects with challenging priorities. Manage project lifecycles and implement creative approaches. Worked with numerous project managers to develop several surveys that enhanced user experience, and promoted multiple business objectives. Great problem-solving skills.
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