Akshat Singh

About Akshat Singh

A highly accomplished Marketing Operations and Automation Specialist with over 13 years of experience, I am a 2x Marketo Certified Expert and certified Salesforce Administrator. My expertise lies in digital marketing, marketing operations, and managing marketing technologies, including Marketo, Salesforce, Google Ads, and various automation tools. I have a proven track record of driving measurable results, including influencing opportunities worth over $100M during my tenure at Wipro.Currently serving as Principal Analyst in Marketing Operations, I lead automation initiatives and data-driven strategies that streamline processes, improve campaign effectiveness, and enhance lead management systems. With a focus on automation, I have successfully improved email delivery rates, implemented nurture programs, and integrated platforms to optimize marketing workflows. My leadership and technical skills have been recognized through multiple awards, including Employee of the Month, and being named a LinkedIn \"Top Marketing Operations Voice.\"I bring a global perspective to marketing and sales enablement, delivering impactful insights across US and EMEA regions.Core Competencies: Marketo, Salesforce, 6sense, WordPress, ASANA, Zapier, ON24, Ringlead, Leandata, Marketing Operations, ZoomInfo, Sendoso, Postman.

Experience

1. Principal Analyst, Marketing Operations

   aPriori Technologies

   Feb 2023 — Present · Jaipur, IN

   I lead a team of two (including myself) responsible for managing the entire marketing automation process at aPriori. Our team successfully increased the email delivery rate from 95% to 99% by implementing Engagement filters. I introduced marketing automation using Salesforce and Marketo to streamline event management for a company-hosted event, handling tasks such as nominations, approvals, rejections, and email automation. This system allowed the Sales and BD teams to access real-time updates through a Salesforce dashboard, eliminating the need for the previously manual MS Excel process.For this effort, I was honored with the Employee of the Month award. Additionally, I implemented always-on, fully automated nurture programs for the first time in the company’s history. I also utilized Marketo’s bulk API via Postman to feed engagement signals directly into 6sense and Tableau, which significantly boosted the number of first meetings and total pipeline. I took full ownership of ASANA to manage marketing intake requests efficiently.During this tenure, LinkedIn recognized my contributions by awarding me the \"Top Marketing Operations Voice\" badge.

Skills

• Ppc
• Email Marketing
• Landing Page Optimization
• Blog Marketing
• Google Webmaster Tools
• Google Analytics
• Search Engine Optimization (SEO)
• Web Marketing
• Google Adwords
• Pay Per Click (Ppc)
• Hootsuite
• Social Bookmarking
• Radian6
• Link Building
• Online Lead Generation
• Search Engine Submission
• Online Marketing
• Social Media Marketing
• Search Engine Marketing (Sem)
• Search Analysis
• Sem
• SEO
• Online Advertising