Akshit Chauhan

About Akshit Chauhan

Digital marketing aficionado with 7 years\' experience, currently shaping strategies at…

Experience

1. Digital Marketing and Research Specialist

   Google Operations Center

   Oct 2022 — Present · Gurugram, IN

   Campaign Management:1. Optimized digital marketing campaigns using Google Ads, resulting in 30% increase in conversions2. Doubled website visits using Google Ads & other platforms; conducted A/B testing campaigns to enhance lead generationMarket Research and Competitor Analysis:1. Analyzed consumer preferences using Google Trends & Keyword Planner, uncovering valuable market insights2. Enhanced targeting & engagement through social listening tools-driven competitor analysisCross-Functional Collaboration:1. Collaborate closely with cross-functional teams, including sales, product, and analytics, to align marketing initiatives with business objectives and ensure seamless execution2. Increased conversions by 20% while reducing CTAs, leveraging Google Docs significantly for cross-team communication & knowledge sharingDigital Advertising Optimization:1. Enhanced ad relevance by implementing advanced targeting strategies, including keyword targeting & remarketing, resulting in a 20% reduction in cost per acquisition (CPA)2. Continuously iterate on ad creatives, messaging, and landing pages based on performance data to enhance campaign performance and conversion rates

Education

• Maharshi Dayanand University

  Bachelor of Technology - BTech

  2012 — 2016

Skills

• Web Development
• C++
• Malware Analysis
• Social Engineering
• Html
• Penetration Testing
• Xss
• Information Security
• Internet Security
• Application Security
• Buffer Overflow
• Backtrack
• Sql Injection
• Databases
• Metasploit
• Reverse Engineering
• C
• Security
• Webinars
• Web Security
• Operating Systems
• Linux
• Web Application Security
• Microsoft Excel
• Oop
• Cross Site Flashing