Akshita Singhall
Manager - Web Marketing @ BMC Software | Driving Digital Engagement
- Role
- Manager - Web Marketing at BMC Software
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Akshita Singhall
As Manager of Web Marketing at BMC Software, I oversee digital initiatives that elevate brand visibility, optimize web presence, and drive lead generation across diverse channels. With expertise in digital strategy, project management, and content optimization, I collaborate closely with cross-functional teams to enhance workflows, improve campaign performance, and deliver measurable results. My academic foundation in marketing from NMIMS and a commerce background from Delhi University informs my strategic approach. Prior to BMC Software, I led impactful campaigns at Netreo, achieving significant traffic and engagement growth, and at Venio Systems, where I managed high-profile events like ILTACON. My goal is to continue delivering innovative strategies that connect businesses with their audiences effectively.
Experience
Manager - Web Marketing
Jul 2024 — Present · US
Lead digital marketing initiatives for BMC Helix, focusing on increasing brand visibility, digital mindshare, and owned web presence across multiple channels-Develop and execute website optimization strategies, improving lead capture, form performance, and content engagement through data-driven decisions-Manage end-to-end campaign operations, including newsletter sponsorships, peer review site partnerships, programmatic advertising, and social media outreach-Collaborate cross-functionally with Design, Operations, and Development teams to align on web enhancements, creative assets, marketing workflows, and technical implementations-Partner with cross-functional teams to enhance lead workflows, CRM integration, lead routing, and marketing automation processes, improving efficiency and lead management-Drive Product-Led Growth (PLG) strategies through traffic acquisition, conversion rate optimization, and innovative web experiences like interactive Navattic demos-Spearhead SEO initiatives, including content optimization, webpage updates, and digital asset management to enhance search rankings and visibility-Managed web content strategies, ensuring alignment with brand positioning and target audience engagement-Manage vendor relationships and lead outreach for sponsorships and advertising collaborations to expand BMC Helix’s digital footprint.
Education
Central Board of Secondary Education
12, Commerce
2013 — 2014
Alliance Francaise De Delhi
A2 level, French language
2017
Indira Gandhi National Open University
Master of commerce, Human Resources Management/Personnel Administration, General
2017 — 2019
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
Central Board of Secondary Education
10, General
2011 — 2012
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
2014 — 2017
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