Akshita Madaan
Aspiring Content Writer and Social Media Marketer
- Role
- Digital Marketing Intern at Analytics Vidhya
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Akshita Madaan
Crafting Content, One Post at a Time Hey there! I\'m Akshita Madaan and I\'m a very creative and expressive person. I am always up for an adventure, trying new cuisines and exploring new places. And as a proud feline enthusiast, I appreciate the lighter side of life – especially when it comes to a good cat meme! I am a hospitality management graduate from Symbiosis and initially I explored the world of hospitality, by completing 22 weeks of internship as an Industrial Trainee at Pullman & Novotel Hotels, New Delhi. During the internship, I received a Certificate of Appreciation and an Incredible Intern of the Month Certificate. Exceptional service, great guest reviews and department recommendations were the factors that led to the achievement of the said certificates. I learned crucial skills like guest experience and satisfaction, teamwork, conflict resolution and upselling. I handle leadership roles and teamwork well. I had a lightbulb moment when I tried to learn copywriting from YouTube. I learned about different types of copies, how powerful effective copywriting is and how it can make a difference in the performance of a marketing campaign. This sparked my transition towards my true passion for the ever-changing field of content and social media marketing. Now I am a content and social media marketing enthusiast who has been immersed into the world of copywriting and social media platforms for the past four months at Kraftshala, learning tools like- Canva, Medium, Hemingway, Midjourney, etc. At Kraftshala, I\'ve gained hands-on experience while working on various brand projects across different social media platforms, learning and refining strategies based on valuable feedback from the trainers to improve my skills consistently. This career switch has allowed me to deepen my understanding of audience engagement, content optimization and free my creative spirit. I am seeking a role to apply my fresh expertise in content and social media marketing, acquired through comprehensive training. I’m excited to bring my creativity and strategic thinking to the professional world. Ready to dive into the world of content and social media marketing? Let\'s connect and explore how I can contribute a unique blend of creativity, strategy, and a touch of humor to your team.
Experience
Digital Marketing Intern
May 2025 — Present · Gurugram, IN
Authored blog drafts and developed content strategy for DataHack Summit 2025, an AI conference attended by 1,200+ professionalLed marketing for redBus Data Decode 2025, a hackathon in collaboration with redBus, executed social media and email campaigns achieving 25% open rates, 8600+ registrations (172% of target), and 30% post engagement across Instagram, Facebook, and LinkedInPlanned, executed, and optimized multi-channel campaigns via WebEngage, Mailmodo, and Gupshup, driving engagement through targeted email, WhatsApp, and web push strategiesContributed to platform-wide marketing initiatives, including website content, email newsletters, WhatsApp outreach, and social media engagement, enhancing user activation and brand visibility
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
Bachelor of Science - BSc
2020 — 2023
Kraftshala
Content & Social Media Marketing Launchpad
2024
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