Akshda
Brand Business Analyst | MBA Marketing & HR | FMS - Banasthali Vidyapith
- Role
- Brand Business Analyst at Losung360
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Akshda
An accomplished e-commerce strategist with a demonstrated history of success in enhancing online sales and revenue across various platforms, including Amazon, Flipkart, and Myntra. Over four years, I\'ve honed my skills in steering B2C e-commerce businesses and navigating through quick commerce platforms. My expertise lies in effectively managing e-commerce platforms, refining product listings, and orchestrating high-impact marketing initiatives. I\'ve consistently delivered results through a hands-on approach, leveraging insights to optimize strategies and drive growth. Combining technical prowess with strategic insight, I oversee every aspect of the e-commerce journey, from website optimization to catalog management. In my current role at Losung 360, I spearheaded the successful launch of a new product in a variety of marketplaces, resulting in a significant increase in online sales within the first six months. This achievement earned me the Limelight of the Year 2022 award. I collaborate with brands like Symphony, Haier, Luminous, Crompton, Crocs, Sebamed, and more, leveraging my expertise to enhance their online presence and drive customer engagement. A key strength of mine lies in my ability to analyze market trends and consumer behavior to uncover growth opportunities. By leveraging data-driven insights, I consistently devise targeted marketing strategies that improve conversion rates and expand the customer base. Thriving in fast-paced environments, I excel at leading cross-functional teams towards common goals. With strong communication skills and a knack for problem-solving, I foster effective collaboration with stakeholders at all organizational levels.
Experience
Brand Business Analyst
Jan 2022 — Present · Gurugram, IN
Operating Retail Tools and coordinating with cross-functional teams to collect and collate necessary data and ensure the hygiene of the data is maintained across projects.Skilled in planning and documenting business strategies for clients at both category and portal levels, utilizing corporate finance expertise to recommend actions based on data analysis.Adept at communicating plan versus achievement and proposing course corrections to key stakeholders. Experienced in developing decks for periodic updates to clients, leveraging insights gained from collaborating with portal advertising managers and category managers to recommend budgets and strategies aligned with corporate financial goals.Currently, collaborate with brands such as Symphony, Haier, Luminous, Crompton, Sebamed, and more, leveraging my expertise to enhance their online presence and drive sales.My proficiency extends to utilizing a wide range of e-commerce tools and platforms including Helium 10, Google Analytics, and AppBot. I specialize in generating insightful reports such as Competition Benchmarking, Sentiment Analysis, and Price Trend Analysis, providing a comprehensive understanding of the e-commerce landscape.
Education
Banasthali Vidyapith
Master of Business Administration
2017 — 2019
Vinoba Bhave University
B.com
2014 — 2017
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